Hi, I'm Gia

I seek to collaborate with people to understand their needs, and integrate the insights to create positive experiences.


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Keen to link up? :)  
Reach me at phua.lihua@gmail.com.

Uncovering UX Designs: The Good, The Bad & The Ugly. 

I capture, evaluate and write about the good & bad designs I see around me :)  Follow me on Medium.
I welcome constructive feedback.

Lowering the barriers for Stakeholders to be involved in Design Studios

Preparing and facilitating design studio sessions to support stakeholders who tended to be less tech savvy and unfamiliar with design.

Eye level is buy level — 
The Principles of Visual Merchandising and Shelf Placement

The science behind how retailers focus consumers' attention into buying what they want them to.

The Art of Writing Compelling and Delightful Microcopy

How playful microcopy can impact your customers' satisfaction and emotions.